In case your website does not come up on the first page of the search results on major search engines, then your potential customers or clients might fail to know that your business or company even exists. Higher visibility on search engines can be vital in boosting traffic to your site, which can result in greater brand awareness as well as increased sales and revenues.
However, you may not have the time or technical expertise to boost you website’s rankings on major search engines. Due to this reason, it is perfectly sensible to hire a company that offers professional SEO services. Here are 4 essential questions you should ask when looking for prospective SEO expert services.
Ask for a List of Past and Current Clients
Any reputable SEO service provider should be willing to share a brief list of former and current clients and their contact information. These references will help you rate the effectiveness of the candidate, as well as verify that the SEO consultant actually did work on some particular SEO projects or campaigns. Although clients may fail to offer specific analytics, they should at least be able to inform you whether they witnessed a positive outcome on their search rankings, particularly in gaining a bigger audience and in conversations, as a direct consequence of the SEO professional’s efforts.
Ask how the SEO Consultant will improve your Search Engine Rankings
Always avoid SEO service providers who will not freely discuss their strategies and techniques in detail. The consultant should clearly outline the strategies that they intend to employ in order to boost your site’s rankings on search engines as St.Louis SEO Company. Additionally, the consultant should be able to provide a realistic estimate of the time-lines required in order to realize the SEO campaign goals and objectives that you agree on. Lastly, ensure that the prospective consultant’s proposal also includes a technical review of your site in order to pull out any aspects that have the potential to pop over your ranking on search engines.
Ask if the Consultant Adheres to the Webmaster Guidelines of Search Engines
Always ensure that the consultant who is going to provide you with SEO expert services strictly conform to the publicly published webmaster rules and regulations. In particular, thesebest practices restrict 12 common search engine optimization tricks, including automatic generation of spammy content and the addition of bogus hidden links and text. If the prospective candidate does not adhere to these practices, your site could be buried deep in search result rankings.
Ask if the Consultant can guarantee that your Site will achieve a No. 1 Ranking on Major Search Engines
If the prospective provider of SEO expert services answers yes, back down from the deal immediately. Although it is not possible to assure a number 1 ranking, some unethical consultants often make such dubious guarantees. If a consultant makes such a bogus claim, it should be a red flag.